9th annual BWA congress
Segmentation for greater profitability?
Do we absolutely have to transform our coworking spaces according to the age of our tenants?
Baby Boomers on your left, Generation Z on your right. Are we really so different? Is there a demand in Belgium for segmentation targeted at baby-boomers or Generation XYZ ? If so, how can we “adapt or change” our space at lower cost?
Personally, I see a greater demand for the customization of our spaces to accommodate private companies and public enterprises at local, regional, federal and even international levels. During this congress, you’ll hear from a number of speakers who are reflecting on their space needs.
I look forward to seeing you on October 26th.
Edouard Cambier
President BWA
Congress date: October 26, 2023
Venue: Buzzy Nest Boulevard du Souverain 24 – 1170 Brussels
Parking: large parking area in front of the door
Tram: 8 / Metro: Hermann Debroux / Bus: 95
Agenda
| 12.30 |  |
Preliminary press contacts & reception of participants with coffee | |||||||||
| 13.00 |  |
A word of welcome by John J. Goossens Buzzynest serial entrepreneur and owner of Buzzynest |
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| 13.05 |  |
Strategic View: by Pierrick Masure Leesman |
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| 13.30 |  |
Short introduction by Edouard Cambier, President BWA and Marie Buron Womanly |  |
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| 13.35 |  |
Global vision : Alain Hutchinson (tbc) Brussels Government Commissioner for relations with European and international institutions : How will the European Commission manage and transform the 890,000m² of office space it currently occupies? |
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| 14.00 |  |
Numbers: Koen Batsleer Co-Owner at Officenter / Finpower & Isabelle Vandeur Senior Director at CBRE Belgium The figures of our sector, number of business centers, coworking, profitability by center, by region… the trends for 2030 |
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| 15.00 |  |
Break with coffee & Marc Baudaux Physiotherapist & Well-being consultant |
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| 15.30 |  |
Local vision: Raúl Medina Director General EUROCONTROL is a pan-European, civil-military organisation dedicated to supporting European aviation (tbc) |
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| 16.30 |
Panel discussion: The challenge of segmentation and personalization
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| 17.30 |  |
BWA “status” Fabrice Moerman |
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| 18.00 |  |
Closing remarks by our President and Thibaut Vankeer Chief Brussels Airport & Brussels Marnix |
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| 18.05 | Drink, Fingerfood and more |
- Free for BWA-members
- 250 € for non-BWA-members
- 125 € for Agoria-members
